French Agency for the Development of AlUla (AFALULA)

Born as a result of an intergovernmental agreement signed by France and Saudi Arabia in April 2018, the French Agency for AlUla Development (AFALULA) was founded in Paris in July 2018. In the spirit of collaborative development, AFALULA’s objective is to support its Saudi partner, the Royal Commission for AlUla (RCU), in the sustainable economic, tourism, and cultural development of AlUla, a region with an exceptional natural and cultural heritage located in the north-west of Saudi Arabia. The Agency’s mission is to mobilize all of France’s expertise and know-how and to bring together the best operators and companies in the fields of archaeology, museography, architecture, urban planning, tourism, hotel management, infrastructure, education, security, agriculture, botany, and sustainable natural resource management.