There are always good reasons to organize a General Idea exhibition—not because of new work or freshly discovered findings, but because the artistic collective’s only surviving member AA Bronson has cultivated an afterlife of General Idea that persists into the present day. First initiated in 1969, its central members AA Bronson, Felix Partz, and Jorge Zontal officially disbanded in 1994 when Partz and Zontal passed away. Over more than twenty years of collaboration, General Idea produced a unique artistic horizon that fundamentally questioned not only the social dignity of art, but also social systems of value and morality in general, using whatever medium necessary to create their art as an all-encompassing yet serious practical joke. It is within this horizon that Bronson has preserved its legacy since the mid-1990s, ingeniously demonstrating the continued relevance of General Idea. And today—as we face a perennial crisis, one that has taken hold of Europe as much as the United States for the past five years, and are witnessing the breakdown of traditional models of social and economic self-evidences—it is thus again the perfect time for some General Idea (GI). The title of the exhibition is taken from one of GI’s more enigmatic and much …