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June 16, 2020 – Review
Erica Baum’s “A Method of a Cloak”
Martin Herbert
Since the mid-1990s, Erica Baum has been coaxing a fragmented poetry from the unlikeliest places, quarantining found snippets of text that never aspired to great significance and dilating both their scale and their associative potential. Early on, the New York-based artist moved her camera close to half-erased classroom chalkboards (“Blackboards,” 1994–96), releasing details of equations, diagrams, and language from the burden of signifying and making them simultaneously abstract and allusive (e.g. the slyly reflexive smidgen of chalked text “TO DEPTH”). Since then, Baum has focused primarily on worldly printed matter; in “The Naked Eye” (2008—ongoing) she took stipple-edged trade paperbacks from the sixties and seventies and photographed them side on, scraps of illustration and text peeking chancily through tightly formalized verticals. For all her scrambling, though, the conceptual dynamic feels legible. A second-wave wrangler of Pictures Generation insights, Baum aims to illuminate a covert, sometimes incriminating largesse in the discarded and to purposefully collapse together not only high and low, as we once called them, but visual and verbal, banal diagram and highfalutin abstraction, the Apollonian and the edgeless.
So she has a furrow and she’s ploughing it diligently, or, to extend the spatial metaphor, Baum …