A man wearing pajamas and a bathrobe clutches a branded coffee mug and ponders the distance through the drawn curtains of the Museo Jumex terrace gallery window, his graying eyebrows knitted in maudlin unease. This is Mike, artist Michael Smith’s alter-ego who in the exhibition at Jumex, “Imagine the view from here!,” considers buying a “curated timeshare living experience” at the museum, marketed by the fictional International Trade and Enrichment Association. In promotional videos and trade fair–like booths, his bone-dry humor critiques the private interests that have a stake in the promotion of Mexico’s contemporary art scene to foreign and local markets as well as the clichéd banality of its consumption. The show is particularly resonant in the context of Art Week CDMX, the annual week of cultural offerings organized to coincide with Mexico City’s art fairs. Playfully seeding his fictional timeshare with coopted real elements such as photos from past museum events, the omnipresent juice at the museum’s openings, and cameos by the museum’s curator, Smith constructs a conceptual art version of an investable real estate lifestyle package. The show’s trade-fair aesthetic is a reminder of how easy it is to harrumph fairs as too mercantile, too convention center ticky-tacky, …