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# 84
We Have Never Been Post-Industrial
Jacob Stewart-Halevy
The way in which those who provision, discuss, and consume coffee accrue and emanate Bourdieuian distinction is fairly intuitive to anyone who has lived through the diffusion of the Starbucks brand from Seattle-based upscale cafe in the 1990s to the interstate rest-stop parody fodder of today. But the way in which the linguistic production of lifestyle variables emerges dialectically with co-occurring visual and material cues is less easy to discern. It is not altogether clear how our expectations around speaking about comestibles align qualitatively with our tastes for them, or the images we create around them.
e-flux Journal
Posted: September 7, 2017
Category
Labor & Work, Capitalism
Subjects
Craft, Commodification, Branding