20154 Milan
Italy
Hours: Monday–Sunday 10:30am–7:30pm
Established in 1991 in Milan and located in an industrial building in the inner courtyard of a traditional Milanese building, 10 Corso Como is today recognized as the first concept destination, promoting a close link between fashion and design.
Known as the first “concept store”, it turned the retail concept into a hub for lifestyle and fashion, a meeting place that marked the beginning of living magazine and slow shopping, melting lifestyle and fashion. A network of integrated spaces all rolled into one experience, 10 Corso Como curates the space for fashion, beauty and design, a café-restaurant, three suites, two storefronts overlooking the road, a diffused garden and a terrace.
With Tiziana Fausti’s leadership and business ability, 10 Corso Como is now taking full advantage of its evolution into a brand that symbolises Milan, Made in Italy and international creativity.
The ‘Rethinking 10 Corso Como’ project kicked off in November 2023 with the announcement of an innovative architectural renovation, by the interdisciplinary agency 2050+, aimed at redesigning the spaces, while launching a revamped cultural programme with a focus on themes relevant to the present. Starting in February 2024, 10 Corso Como opened the redesigned spaces, unveiling first the new Gallery and Project Room on the first floor, and then the new store on the ground floor. The new 10 Corso Como aims to be a flexible venue with a shifting form and identity, a platform for exchanging ideas that seamlessly blends action, dialogue and collaboration with designers, artists, botanists and curators.
Through exhibitions of visual arts, photography, fashion and design, the Gallery at 10 Corso Como serves as a space set aside for the showcasing of the explorations of the culture of the image being enacted by the languages of contemporary creativity. Maintaining
intact the original character of the twentieth-century industrial architecture, the remodeling operation expresses the desire to endow the gallery with the flexibility to enable dialogue between different creative disciplines.
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