From 2003-2004, four Cairo-based artists, Iman Issa (1979), Hassan Khan (1975), Maha Maamoun (1972) and Basim Magdy (1977) were commissioned to create two-dimensional works to be placed on the advertising boards of public buses. The project was supplemented by an advertising campaign for which the artists themselves expanded their projects and produced related images that were placed on postcards distributed at venues throughout the city.
This project was an entry point; an attempt to infiltrate Cairos public space a space monopolized by the combined institutional grip of both corporate and governmental powers. This infiltration was made possible by appropriating the tools of these authorities highlighting the irony that is a pertinent facet of urban life in this city: Access to the public realm can only be realized through privatization.
Going Places was an independent project curated by Mai Abu ElDahab.