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              "Start. Reloaded"
              Aoife Rosenmeyer
              Up until now, Grieder Contemporary was located in the lush suburb of Küsnacht, just outside of Zurich. Delightful though this was—with opening parties spilling over into the garden of the gallerist’s modernist villa—getting there could be a pain and short opening hours further deterred many visitors. Now relocated to central Zurich, the new gallery space also resists the bland packaging of the white cube. It’s as if the gallery has been quasi-invaded by an alien capsule designed by Baierbischofberger
Architects that landed in the horseshoe-shaped commercial space. It’s a crinkled pod, it’s white, and it’s many facets (of laminated CNC cut layered wood veneers) are hinged together to create an experience akin to walking into a Frank Nitsche painting (who coincidentally showed with Grieder previously), or kind of like walking into an opened-up envelope (or several) that’s ready for the recycling bin. Works by eleven artists that the gallery work with, or plan to in the near future, (Melli Ink, Alicja Kwade, Dieter Meier, Johannes Albers, Kerim Seiler, Gregor Hildebrandt, Christian Jankowski, Jorinde Voigt, Nic Hess, Monica Bonvicini and Thomas Kiesewetter) are displayed in and around this unfolded chamber. It is far from being a straightforward space; the walls are not vertical …
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