BA Media Degree Show
June 5–15, 2024
One Pool Street, 1 Pool Street, London, E20 2AF
The first graduating cohort of the BA Media programme at University College London proudly present a diverse showcase exploring the possibilities of knowledge production in the digital age.
This is UCL’s first new undergraduate media programme, though its design has been informed by a longstanding range of media-related disciplines. The BA combines theory and practice, offering a unique combination of practice-based pathways in game design and immersive media, filmmaking, and theoretical grounding in media histories, media ethnography, and creative entrepreneurship. With over 40 new staff, including practitioners, artists, designers, filmmakers, and industry professionals joining UCL, the programme endeavours to be industry-aware and driven by a practice-as-research pedagogic approach. The BA in Media, led by the Faculty of Education and Society, is part of the newly established School of Creative and Cultural Industries at UCL East.
The exhibition reflects the notion of tacit knowledge, emphasising that understanding the world transcends what can be easily articulated with language alone. In the era of machine learning and large language models, which drive the invention of many new creative and generative AI tools, the concept of tacit knowledge adopts a new, more pressing relevance. The works in this show aim to navigate the extremes of new creative mechanisms and showcase emerging expressions that are both aware of and challenging these influences.
This cohort of students are offering fresh perspectives on the production and interpretation of media. Their investigations are self-reflective, constructive acts of world-building, utilising the unique methodology of practice-based research, where their research question is explored systematically through creation, and enhanced with reflexivity and rigour and hands-on experimentation.
We Know More Than We Can Tell features 56 degree projects at the Marshgate building and a screening program at the One Pool Street Cinema here on the UCL East Campus.
