January 1, 2021 marked the beginning of the Initiative for Trade Aesthetics (ITA), an ongoing long-term collaboration between Kunst Halle Sankt Gallen and the oral corporation Yugoexport. So far, ITA has found forms outside the exhibition, supporting the writings of Irena Haiduk, who heads Yugoexport since 2015. Two collections of writing Studio Feelings and All Classifications Will Lose Their Grip have propelled production of accessories, scripts, sets, animated films, educational and performance programs.
The written word is heard without speaking (like these lines you are reading now). Inside of the reader’s head there is an inner voice that sounds an oral path, towards an image nobody can own but anyone can use.
We start with stories that make the path to All Classifications Will Lose Their Grip. To enter, read on.
“tDLya00Ona4uTT”
A winter time tale where currency returns to drawing.
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“The Place Inside The Smoke (with Blakey Bessire)”
As Television Headquarters is bombed, a pack of stray dogs find a hidden room.
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“Dream State Code of Conduct”
A visit to the Caves of Altamira in 2135.
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“Dramatis Personae: Medusa”
Medusa’s head was the first camera.
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“Carrier”
An interview with an immovable rock.
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Yugoexport is an oral corporation managed by Irena Haiduk. Incorporated in the United States (where corporations are people), launched in Paris and headquartered in New York, Yugoexport transacts slowly, at the pace of their own economy. Their maxim, “How To Surround Your Self With Things In The Right Way,” is the core principle powering the production of images, books, apparel, orations, films, scenographies, and variable spaces, all designed to nourish the organ of imagination.
More info about Kunst Halle Sankt Gallen here.
The Kunst Halle Sankt Gallen is supported by Stadt St.Gallen, Kulturförderung Kanton St.Gallen, Swisslos, Susanne und Martin Knechtli-Kradolfer-Stiftung, E. Fritz und Yvonne Hoffmann-Stiftung, Ernst und Olga Gubler-Hablützel Stiftung, Dr. Georg und Josi Guggenheim-Stiftung, Martel AG and Kulturförderung Appenzell Ausserrhoden. The educational programme is made possible by Raiffeisen.
