Juan Luis Moraza is the winner of the Audemars Piguet Prize for the production of a work of art at ARCOmadrid 2013.
Juan Luis Moraza (b. 1960, Vitoria), represented by gallery Espacio Mínimo, has won the Audemars Piguet prize for the production of a work of art. The winning work will be exhibited in the VIP Lounge at ARCOmadrid 2013 in the Audemars Piguet space during the Fair, which will be held from the 13th to the 17th of February.
The jury for the Audemars Piguet prize includes Octavio García, Artistic Director of Audemars Piguet (represented by Antonio Seward); Fietta Jarque, art critic of El País newspaper; Luis Garcia Fraile, interior architect; Agustín Pérez-Rubio, Director of MUSAC; and Carlos Urroz, Director of ARCOmadrid.
The prize of 15,000 EUR for the production of the work of art was awarded to the project Arules, by the Basque artist Juan Luis Moraza. The jury highlighted the effective way the piece resolves the approach of this first edition of the prize, based on Audemars Piguet’s philosophy: “To break the rules, you must first master them.”
Juan Luis Moraza
Juan Luis Moraza, sculptor: His latest individual exhibitions include Software (Moisés Pérez Albéniz, Pamplona; 2010), IMPLEJIDADES (Montehermoso, Vitoria; 2009), Repercusiones (Trayecto, 2007), S¡ (Elba Benitez, Madrid; 2004). His group shows include Soy el final de la reproducción (SculptureCenter, New York, 2009), Mais tempo menos historia, (Oporto, 1996), and Cocido y crudo (Madrid, 1994). His work is exhibited in many galleries and centers and museums, such as the Guggenheim (Bilbao), Reina Sofía (Madrid), MACBA (Barcelona), ARTIUM (Vitoria), and is part of important collections including the Rhona Hoffman collection, the Donna & Howard Stone collection and the Helga de Alvear collection.
Audemars Piguet is a brand founded in 1875 in the Vallée de Joux, Switzerland, as a result of a collaboration between two passionate watchmakers: Jules Louis Audemars and Edward Auguste Piguet. Ever since and up to this time, Audemars Piguet has been on the technological and creative cutting edge, designing collections of watches featuring rigorous technique while exhibiting an ability to respond to their users’ wishes. 1972 marked a milestone that revolutionized the wristwatch market: Audemars Piguet presented a Gerald Genta design, the Royal Oak, which became an immediate symbol of elegance. Forty years later, the Royal Oak is the most sought-after watch by collectors, and its emblematic, screw-adorned octagon remains an icon. The new ground the Royal Oak broke in the early 1970s and its continuing success in following years with the creation of collector’s models that continue to transform the art of watchmaking today illustrates how the legitimacy of a traditional piece can be harmonized with a revolutionary design, one recognized by the media and collectors alike as a “work of art.”
