The alt-right may not believe that what they are doing is “rational,” but they certainly think that they are a lot more reasonable than the “social justice warriors” they oppose, and that tactics of irony and scorn are ways of undermining perceived irrationalisms on the part of the liberal left. We need to think much more carefully about the word-images that surround us, to make distinctions between the way violence is described and presented, and not think that all images are equally interchangeable. We need to remember all the words and ways of speaking we have forgotten, and note the way in which certain words, such as “cuck,” come to dominate our ways of speaking and thinking. We need to remain, not with Trump’s idiotic exclamation mark, but with the question mark, “the most important of all punctuation marks. A position in direct opposition to National Socialist intransigence and self-confidence.”