“Our culture hero is not the artist or reformer, not the saint or scientist, but the entrepreneur. (Think of Steve Jobs, our new deity.) Autonomy, adventure, imagination: entrepreneurship comprehends all this and more for us. The characteristic art form of our age may be the business plan.” This cultural postulate is a passage pulled from the article titled “Generational Sell,” recently penned by William Deresiewicz for The New York Times.[1] Its overarching thrust suggests that today’s youth culture, including the Hipsters and the Millennials, are cozy with commerce: self-producing, self-publishing, self-managed, and self-promoting their identity. “The self today is an entrepreneurial self, a self that’s packaged to be sold,” claims Deresiewicz. Enter Rodney Graham’s new body of light boxes. These painstakingly detailed and meticulously pieced together digital tableaux exhibit Graham as an actor on stage in roles, albeit, out of place and time. Culled together from a commingling of his personal memories and found photographs, Graham’s glowing illustrations are soporific character studies in step with a photographic tradition that extends from Julia Margaret Cameron’s Victorian allegories to Cindy Sherman’s film stills in the late 1970s. Nonetheless, Graham, a worldly-wise, middle-age man, is recognizable as he dons several roles in his compositions. …