Categories
Subjects
Authors
Artists
Venues
Locations
Calendar
Filter
Done
October 20, 2023 – Feature
London Roundup
Chris Fite-Wassilak
“Celebrating 20 years,” ran the bus and magazine ads for Frieze London, keen to capitalize on having reached a milestone. In 2003, the first fair was welcomed as a galvanizing and creative force—a Studio International review from the time breathlessly described it as the “the real thing […] the apotheosis of swing […] the Stargate.” Such enthusiasm seems cute now, after the artist projects that supposedly set the fair apart from other trade events (Mike Nelson earning a Turner Prize nomination in part for his 2006 installation at the fair) have been scaled back almost to invisibility, and the “Focus” section for younger galleries, introduced in 2013, effectively assimilated parallel smaller fairs such as Zoo and Sunday. Of the 164 stand-holders at this year’s Frieze London, only 30 of them (predominantly, of course, the larger multi-venue galleries) were at the first 2003 fair. Through all this, the fair has long presented itself as an annual temporary institution, masquerading as such among the long-term underfunding of the city’s public museums.
This hoarding of resources has a distorting effect on coinciding and parallel events that would otherwise register as an alternative, both to the fair and other art spaces around London. Several …